Feldmann Sales & Service is a third generation, family-owned business, celebrating over 75 years in business. Feldmann Sales was started in 1948 by Palmer and Ruby Feldmann in rural Sheboygan Falls as Feldmann’s Saw Service with only three employees. It initially started as a small 12’ x 14’ kitchen with a small stove in the middle to heat the space. As they grew and became more well-known, they needed more space and built a bigger shop in 1962, this one being 24’ x 36’. Shortly after they took on Polaris snowmobiles, ATV’s, and the Kubota tractor line, and they expanded again to a 60’ by 100’ building to allow them the necessary room to service what they sold.

In January 1985 the store was destroyed by a fire and the store was considered a complete loss. At that time, they purchased the Schmidt’s Lawn & Garden building in Howards Grove. As Palmer and Ruby neared retirement, their son Gordon and his wife Doris took over the business in 1995. As Gordon and Doris continued to grow the business in Howards Grove, they were joined by their daughter Michelle and their son Tim, who purchased the business in 2021.

In 2025 we grew again! With our recent expansion, we now have ample space to offer indoor displays and a spacious workshop.

Mission Statement

To be the top provider of quality lawn, garden, and recreational equipment in our area and exceed expectations with our service.

Vision Statement

To make necessary tasks as easy, affordable, and enjoyable as possible.